03 — Decision tools

Ship or skip — product idea validation scorecard

Name the idea and answer eight questions honestly. This is a structured scoring framework — not an AI opinion — so the reasons behind the verdict are always visible.

8 questions
Free · no sign-up
Runs in your browser

How to use · 4 steps

Swap in your own numbers anytime

01Name the ideaOptional, but it appears on your verdict and in the share link.
02Answer eight questionsTwo each on market signal, feasibility, time to revenue and execution risk.
03Read the verdictShip, Test first or Skip — with the score for each of the four tests.
04Run the cheapest testIf it's not a clear Ship, the tool suggests the one experiment to run next.

The ideaEditable

What's the idea? optional

0/8

Market signal
1
What evidence is there that people want this?
2
How do people solve this problem today?
Feasibility
3
Has the core technical piece been done before?
4
Do you have the data, access and integrations it needs?
Time to revenue
5
How soon could a first version be in users' hands?
6
When would it first make money?
Execution risk
7
What happens if it doesn't work?
8
Who would build and run it?

VerdictLive

Start answeringto build your result.

A transparent scorecard, not an AI opinion — every answer's effect on the result is visible.

SkipTest firstShip

The four tests

Market signalNot answered

FeasibilityNot answered

Time to revenueNot answered

Execution riskNot answered

Finish to unlock your resultOnce it's complete you can send it to us or share it as a link.

How it's worked out

No black box.Every step, in plain words.

Results are estimates for planning, based on the figures you enter. They aren't financial advice or a quote.

01
Eight questions, two for each dimension: market signal, technical feasibility, time to revenue and execution risk.
02
Each dimension is scored 0–100. Execution risk is scored so that higher means lower risk.
03
Ship: average of 70+ with no dimension below 40. Skip: average under 45 or two dimensions below 35. Anything else: Test first.

Questions

Good to know.

No. It's a transparent, rule-based scorecard. You can see how every answer moves the score, which makes it easier to argue with — and that's the point.

Run the cheapest experiment that answers your weakest dimension: a landing page for market signal, a technical spike for feasibility, a pre-sale for time to revenue.

ServiceSaaS DevelopmentHow we build it

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