Research, outreach, and qualification built as one pipeline, so your team only spends time on conversations worth having.
A pipeline that fills itself.
Research, outreach, and qualification happen as three disconnected steps, usually done by whoever has time that week. By the time a promising lead gets a reply, the momentum — and sometimes the deal — is already gone.
Spread across a whole team, that's hours of research and manual outreach every week that never shows up as a line item, just as fewer conversations than there should be.
A new company matching your ideal profile gets found, researched, and enriched with the details that actually matter to your pitch — before your team ever sees the name. Outreach goes out personalised to what was found, replies get triaged, and only the ones worth a conversation land in front of a person.
Honest noteLess useful if your ideal customer profile is still genuinely unclear, though — get clarity on who you're targeting first. This pipeline automates a known process well; it isn't a substitute for deciding who you actually want to sell to.
A real phased build, not a vague promise — here's what actually happens each week.
We agree on exactly what a qualified lead looks like, using the criteria your team already applies informally.
Research and enrichment go live on a real segment, with outreach drafted from what's found.
Broaden the segments, refine qualification rules, and add reply triage.
The full pipeline, its rules, and its data — yours to keep running and adjust.
We build research, outreach, and qualification as one connected pipeline instead of three separate manual steps, so leads move through consistently and your team only sees them once they're worth a conversation.
For recruitment specifically — for example, the UK IT recruitment agencies we work with — this often means qualifying both sides of the market, candidates and clients, in the same pipeline; for most other businesses it's a single-sided funnel. Either way, the automation only pays off once your team already knows what a qualified lead looks like — we won't build a guessing machine.
For a UK IT recruitment agency, this pipeline researches and enriches new client leads and candidate profiles side by side, so consultants only see a match once both halves are genuinely worth a conversation — the same connected-pipeline approach works whether you're qualifying one side of a deal or two.
A staffing firm's consultants spent mornings researching prospects instead of speaking to them.
A regional courier planned every route by hand each morning, delaying the first pickups.
Patient enquiries arrived around the clock but were only triaged once staff logged in.
Yes — messages are built from real research on each lead, not a single generic template blasted at everyone.
Together, upfront — using the criteria your team already applies informally, made consistent and automatic.
You do — the enrichment data, the sequencing logic, and the infrastructure it runs on.
We'll tell you whether it's worth automating, and what it would take. A founder or senior engineer replies within one working day.
