Lead response scorecard — speed-to-lead audit
Answer for how things actually run on a normal week, not how they're meant to. The score breaks down into five areas so you can see which part of the process costs you the most.
- 7 questions
- Free · no sign-up
- Runs in your browser
How to use · 4 steps
- 01Answer for a normal weekPick the answer that matches what actually happens, not the ideal.
- 02Watch the score buildThe gauge and the five area bars update after every answer.
- 03Find your leaksAreas below 70% are flagged. The weakest comes first.
- 04Fix in orderEach leak comes with a specific next step. Send the result to us if you want it built.
- 1
How quickly does a new enquiry usually get a first personal reply?
On a normal week — not your best one.
- 2
What happens to enquiries that arrive outside business hours?
- 3
Enquiries arrive through forms, email, phone, chat, social. Where do they end up?
- 4
How do you decide which leads deserve a call first?
- 5
If a lead doesn't reply, how many times do you follow up?
- 6
Where are leads and conversations recorded?
- 7
How does a new lead reach the right person?
Your score builds live as you answer. Nothing is sent anywhere — it runs in your browser.
- Speed—
- Coverage—
- Qualification—
- Follow-up—
- Systems—
Each area as a share of its maximum score.
No black box.Every step, in plain words.
Results are estimates for planning, based on the figures you enter. They aren't financial advice or a quote.
- 01
Each answer scores points in one of five areas: speed, coverage, qualification, follow-up and systems.
- 02
Each area is shown as a percentage of its maximum. The overall score is the total out of 100.
- 03
The lowest-scoring areas are listed as the leaks to fix first, with a specific next step for each.
Good to know.
It's the time between a prospect enquiring and your first meaningful response. The faster that reply, the more likely you are to reach the person while they're still actively looking.
No — it scores your process against good practice, not against other businesses. It's a way to find weak spots, not a league table.
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